Last updated at launch

Privacy.

Short version: I collect almost nothing, I don't sell anything, and I don't run advertising trackers. The longer version is below and it is written to be followed, not to be impressive.

What the site collects

• The Baseline collects nothing. The twenty questions run entirely in your browser. Nothing is sent anywhere, nothing is stored, and I never see your answers unless you tell me on a call. There is no account and no email gate.
• If you book a call, the scheduling service collects your name, email, phone and whatever you type in the questionnaire. I see it. It's used to prepare for the call and nothing else.
• If you email or text me, I keep the message. That's how I remember what we talked about.
• Basic server logs — the pages requested, rough location, browser type. Standard hosting records. I don't use them to build a profile of you.

What I don't do

• I don't sell, rent, trade or barter your information. Not for money and not in exchange for anything else, including introductions or lists.
• No advertising trackers, no ad pixels, no cross-site profiling.
• No chat widget listening in the corner of the page.

Who else touches it

A handful of ordinary business services, described by what they do rather than by brand name, because the brands change: website hosting, email, calendar scheduling, encrypted file backup, a password manager, and accounting software. Each is bound by its own agreement. None of them get your information for their own marketing.

How long I keep it

Enquiries that don't become work: about a year, then deleted. Client records follow the retention schedule in your agreement — source documents you gave me are returned or destroyed shortly after the engagement ends, and my own work product is kept for seven years because that's what a professional file requires.

Asking me to delete something

Texas law doesn't require me to give you a formal deletion or access right, and I'm not going to pretend it does. What I will do is honour the request anyway as a courtesy, unless I have to keep something for tax, insurance or legal reasons. Email or call and say what you want gone.

The reason for that careful wording: in Texas the real risk isn't failing to offer rights I don't owe — it's promising something on a page like this and then not doing it. So this page only promises what I actually do.

Security

Two-factor authentication on everything, a password manager, encrypted backups with retention deliberately kept short, and a written security policy I follow. No system is perfect. If there is ever a breach affecting your information, I will tell you, and Texas law requires the notice to include my street address for a full year afterwards, which is a decent incentive to not have one.

Children

This is a business-to-business practice. The site isn't for anyone under 18 and I don't knowingly collect anything from them.

Changes

If this page changes materially I'll date it and, if you're a client, tell you directly.